Trade shows are not disappearing — but how exhibitors participate is changing rapidly.

Rising show service costs, increased ROI scrutiny, evolving sponsorship models, and shifting budget priorities are reshaping the event marketing landscape. Leadership teams are asking harder questions. Exhibitors are becoming more selective. And the pressure to prove measurable value has never been higher.

The Evolving Landscape of Event Marketing is The Exhibitor Advocate’s latest industry research report, created in partnership with EVOLIO Marketing. Based on direct feedback from active exhibit and event marketers, this report reveals where budgets are headed, how participation strategies are shifting, and what exhibitors expect from show organizers moving into 2026.

Evolving Landscape of Event Mkt…

Inside this exclusive report, you’ll discover:

• How exhibitors are responding to rising trade show costs
• What’s influencing event budget decisions for 2026
• Where ROI measurement is becoming non-negotiable
• How exhibitor–organizer relationships are evolving
• Why participation strategies are becoming more selective

This report is available exclusively to members.

If you’re responsible for trade show budgets, exhibit strategy, sponsorship decisions, or event marketing performance — this is essential reading.